Reteka's Biography

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Reteka is a forward-thinking leader with over two decades of experience in product management, IT, and digital transformation. Leveraging advanced expertise in AI-driven strategies, Reteka has successfully aligned cutting-edge technology with business goals to enhance user experiences and optimize workflows. Her career highlights include integrating artificial intelligence into product roadmaps, driving data-informed decisions through robust A/B testing, and spearheading e-commerce growth strategies on a global scale. A seasoned professional with a customer-centric approach, Reteka has built a reputation for delivering quality solutions on time and within budget, excelling in CRM platforms like Salesforce and Microsoft Dynamics.

She is a results-driven product leader with global experience in driving digital transformation, digital marketing, data governance, and customer experience excellence. A strong advocate of Agile methodologies, she specializes in data analytics, marketing automation, and customer orchestration, delivering impactful results through Adobe Experience Platform (AEP) and its suite of tools, including AJO, CJA, Target, Marketo, and Analytics. Reteka has successfully spearheaded the development of Customer Data Platforms (CDP) with a platform-agnostic approach, leading initiatives such as roadmap creation, data ingestion, schema building, audience qualification, and channel execution. She excels in managing cross-functional teams, aligning product strategy across marketing, sales, and finance verticals to optimize customer journeys, streamline data management, and dismantle data silos. Her leadership in executing AEP-driven roadmaps, A/B testing, and marketing performance metrics has enabled enterprises to achieve measurable success. Her ability to break down data silos and implement agile, enterprise-wide solutions has solidified her standing as an expert in unified profiling and business process optimization. Reteka has also led mobile-first product development and digital transformation in industries like life insurance, enhancing underwriting processes and driving revenue growth. Committed to staying at the forefront of industry trends, she has developed training playbooks, onboarded teams into AEP, and defined KPIs for data governance, metadata management, and user adoption. Reteka’s strategic vision, technical expertise, and collaborative leadership make her a transformative force in delivering enterprise-level customer success and business growth.

Academically accomplished, Reteka holds a Master of Science in Health Informatics & Analytics from Tufts University and an MBA from Northwest Missouri. Complemented by certifications from prestigious institutions such as Kellogg School of Management, Databricks, and Duke University, she continues to stay at the forefront of evolving technologies. Her diverse technical toolkit spans data analytics, AI ethics, machine learning frameworks, big data tools, and cloud services, making her a transformative force in today’s digital-first economy. With a proven ability to combine technical expertise, leadership, and strategic thinking, Reteka is committed to driving innovation, efficiency, and measurable success.